New Zealand to push Australia out of manuka honey market in China

The New Zealand administration is in support of a trade push to brand manuka honey in China and shut Australian market out.

Manuka honey is a highly-cherished commodity across the globe, predominantly China, for its antibacterial properties.

The production of honey is mainly in southern Australian states and New Zealand where the nectar of the manuka tree is congregated by the bees.

Despite the fact that the production of manuka honey is on both sides of the Tasman, the NZ industry is looking out for a domination into the lucrative Chinese market.

According to the reports of Nine newspapers, Kiwi producers would be applying to the Beijing intellectual property court to acquire the Chinese certification trademark which would associate the manuka title to New Zealand only.

If successful, Australian producers, regardless of having the same source would be required to market under a different name.

David Parker, The New Zealand trade minister, held that the application conveys the administration’s backing, regardless of likely challenges from Australia.

“On the off chance that it is so entitled, at that point there’s nothing amiss with the business ensuring its protected innovation,” he said.

“It’s a matter of law concerning whether it’s permitted to that intellectual property protection. That will be a matter of law for … the regulator in New Zealand and China.”

The New Zealand administration has indicated nectar, in recent weeks as a prominent industry which will experience increase in export, by Jacinda Ardern, the prime minister, while in Japan a week ago.

The Kiwi business is viewed as additionally progressed than its Australian partner.

The director of the Australian Manuka Honey Association, Paul Callendar, has encouraged the Australian government to intercede.

“The New Zealand government is included. This is a noteworthy exchange issue and the Department of Agriculture and the Department of Trade must get included,” Callander disclosed to Nine papers.