With Australia Scoring Well Domestically, the Government Now Turns to Improve Overseas Tourism

West Australia is attracting more tourists this year compared to the same time last year and this has been owing to Perth Studio and the crowd it attracted to the two AFL finals, English Premier League club Chelsea’s friendly against Perth Glory, Test cricket and a Taylor Swift concert during the sample period.

An extra one billion came rushing to save the downward spiraling economy of WA, with domestic tourism taking off like never before. But this also conversely witnessed a decline in international tourism, whose numbers have fallen by 1 percent from last year and a 2 per cent fall in spend for the 12 months to the end of March. The latest data by Tourism Research Australia showed domestic travelers spent $7.8 billion in WA in the 12 months to the end of March, a 24 per cent increase that represented a $1.5 billion economic boost. Domestic visitor numbers for the 12-month period were up 10 per cent, matching a trend seen across the country.

Though, not the entire tourism economy was lifted from the losses, but the influx of domestic tourism due to the major events, opened up WA as an option for holidaying for many who wouldn’t have considered it so.

The government and the industry are also trying hard to get the overseas tourism scene back in good shape. Introducing more direct flights between Australia and countries like Japan, India, China, the Middle east, Europe and UK. Tourism Minister Paul Papalia hailed the figures as proof the government’s plan to reenergize the industry will fruit results. That plan has involved securing major events, boosting overseas marketing spending and attempting to lock in more direct flights between Perth and international destinations.