The Great Barrier Reef Tourism gets a Makeover

The Great Barrier Reef, beautifully laced with a string of islands, and resorts peaking out at the shore from the wilderness that surrounded the solitude, was once, one of the main attractions of Australia. The dreamy locales of the island stand isolated, today. Many of these islands with grandiose resorts haven’t seen a single tourist visit in years.

Cyclones and continuing natural disasters have erased traces of some places that were famous tourist destinations. The remaining resorts are poorly taken care of and abandoned. All these structures that are standing on the relics of their past glory days have been put on the market for takers to restore life back into them.

The tourism industry is gearing up to relaunch the destination by introducing policies and initiatives that may pull it up from dregs. But the mere restoration of these beauties will not elevate it to its former splendor. Tourists have stacked up reasons in deliberately staying away. One of those is the increased strength of the Australian Dollar. People prefer holidaying in more “affordable” locations like Bali. Vacationing in the country has become more expensive over the years, seriously damaging tourism. The fear of disasters, combined with cheaper holiday alternatives and the stories surrounding the dying reef have contributed to the dilapidation and deserting of the reef, the largest in the world.

All is not lost. With time, efforts have been taken to bring up tourism numbers, and foreign investors are showing keen interest in starting the show again. This surge of redevelopment will open up tourism with many resorts coming to full functionality. Queensland government said it would invest more than A$55m. The locals clear the air, the reef isn’t dying anytime soon either