All Over Before It Began: Kaufland Cans Plans For Australia


As German discounter, Kaufland announced the plan to withdraw from the Australian supermarkets namely Coles and Woolworths. The two Super Markets may be breathing a sigh of relief today just after months of the beginning of the construction on its first stores and distribution centre.

The German company Kaufland made an announcement which stated that they were being careful and thorough consideration. 200 Australian employees working for Kaufland were informed about the decision made by their company on Wednesday, as the company said that it plans to focus on its European core markets for their predictable future. Frank Schumann who is the acting CEO of Kaufland International said that it was not an easy decision for them.

They always felt welcome in Australia. They also thanked their employees as well as apologized for the trouble this decision would cause them. Mr. Schumann also thanked the government of Australia and their business partners for the support they received with the intentional entry to Australia and said that the decision does not reflect the efforts of local employees or management in any way.

The Schwarz Group owns Kaufland which is the fourth-largest retailer in the world, and currently functions in the European Countries like Germany, Poland, the Czech Republic, Romania, Slovakia, Bulgaria, Croatia, and the Republic of Moldova.