Aberdeen Standard Investments partners with HUB24 to bring digital advice to Australia

Aberdeen Standard Investments
Aberdeen Standard Investments

Global Asset Manager Aberdeen Standard Investments along with its new strategy will provide a personalized way to cater to a wide range of clients with respect to Superannuation platform HUB24 with its digital client engagement tools to deliver improved investment and retirement income solutions for Australians.

The firm will use analytical algorithms and artificial intelligence on the individual client and financial planner data. Based on the similar ideas of tools that are developed by the company in the UK with the bionic advice solutions which provide a different fee structure suitable for the individual client needs by allowing a better engagement with the clients and increase with the time-saving.

ASI will also provide a range of managed portfolio solutions on HUB24’s platform to help advisers meet client savings accumulation, investment and retirement income needs.

This will provide a solution which gives 41% of Australians to get financial advice but is offset with the barriers. According to Jason Entwistle, Director of Strategic Development HUB24 mentioned that there was no company to be successful in a particular segment. This would be the first step towards changing the face of the traditional way of financial planning and investing in Australia.