Uber plans to go countrywide in Australia, just as its taxi rivals at 13cabs hit their tech straps and start offering features in their apps Uber can’t match. The new boss of Uber’s Australian ride-sharing business says that the company will soon expand across Australia, with New South Wales completed next year, in the face of sensitive competition from a growing taxi industry that believes it has caught up with better services on its own apps. Uber promoted Dom Taylor, who is a former investment banker at Morgan Stanley and Macquarie Group, to run the Australia and New Zealand business this month.
Dom Taylor said,“ Uber already has 80,000 drivers active across Australia and New Zealand and that it observed customer attachment to their second cars as a bigger competitor than developing ride-sharing rivals such as Ola, Shebah, Taxify and traditional taxi-based services like 13cabs.” A2B is the parent company of businesses including 13cabs, Mobile Technologies International, Silver Service, Cabcharge Payments, and EFT Solutions.
It has been trying to persuade customers that its 13cabs app is a better alternative to Uber for the last few years. In addition to a new Jetstar-style cut-price taxi brand called CHAMP, unveiled to investors last week, Andrew Skelton, CEO of A2B said that the 13cabs will launch a new service called “MyDriver” nationwide, after a successful trial in Newcastle, New South Wales. In trials, Mr Skelton said that 40 per cent of passengers chose to select a preferred driver.